Enhanced Content User Guide

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This article outlines all the key steps needed to successfully create, manage, and publish Enhanced Content in the Syndigo platform. Throughout the article, you’ll find hyperlinks to related how-to articles and video tutorials to guide you through every part of the Enhanced Content process.

Article Contents:

• New to Enhanced Content?
• Setup Guide
• Creation Assistance
• Resources for Hero Image Enhanced Content (Hotspots & Toolbars)
• Enhanced Content Reporting
• Widget Resources
• Asset Resources
• Retailer Resources
• Publication Resources
• Additional Resources

New to Enhanced Content?

• All Enhanced Content Video Playlist 
• Introduction to Enhanced Content
• Live Enhanced Content Examples

Setup Guide

Account Setup (One Time Actions)

• Add Assets
• Add a Website Connection

Steps for Content Creation

1. Navigate the Enhanced Content Dashboard
2. Tour the Enhanced Content Index
3. Create an Enhanced Content Project
4. Add an Enhanced Content Collection
5. Create Enhanced Content
6. Add Products to a Project

Steps for Enhanced Content Publication

1. Generate a preview
2. Add your URLs:
   • Manual mapping
   • Automapping
3. Publish Enhanced Content

Creation Assistance

• Layout Assistant Instructions
• Enhanced Content Spreadsheet Imports

Resources for Hero Image Enhanced Content (Hotspots & Toolbars)

Please note Hero Image Enhanced Content may not be included in all basic Enhanced Content packages. If you don’t notice Hero Image capabilities in your account and would like to learn more, reach out to your Syndigo Representative.

• Experience Types
• Hotspot & Toolbar setup

Enhanced Content Reporting

Enhanced Reporting

• Enhanced Coverage Report
• Video Engagement Report
• Widget Insights Report
• Enhanced Conversion Products Report
• Enhanced Conversion Lift Report
• Lift Product Insights Report

Premium Enhanced Content Reports

Please note: The following reports are not included in the basic Enhanced Content packages. If do not have access and would like to learn more, please reach out to your Syndigo Representative.

• Enhanced Benchmarks Report
• Introduction to Enhanced Content A/B Testing

Read before you begin the A/B Test:

• A/B Testing Best Practices
• A/B Testing Feature Walkthrough
• A/B Testing: Statistical Significance Explained

Recommended reads after A/B Test:

• Understanding A/B Test Results
• Troubleshooting: A/B Test Availability and Data Collection

Additional Reporting Resources

• Enhanced Content Reporting Glossary
• Measuring Enhanced Content Performance
• Export Enhanced Content Reports from Report Builder
• Enhanced Conversion Products Report: FAQs
• Enhanced Conversion Lift Report: FAQs
• Troubleshooting the Enhanced Conversion Lift Report
• Lift Product Insights Report: In-depth Review of Results
• Who is Influenced by Enhanced Content? Understanding Shopper Segmentation

Widget Resources

• View all Syndigo Widgets
• Approved Widgets and Experience Types by Retailer
• Copying Enhanced Content
• Model Formatting for 3D/Augmented Reality Widget

Asset Resources

• Asset Requirements and Recommendations
• Create an Asset folder
• Download Assets
• Delete or replace Asset
• Manage Asset Accessibility

Retailer Resources

• Handling Retailers with Extra Enhanced Content Publication Steps
• Amazon Guidelines
• Costco Guidelines
• Walmart Guidelines

Publication Resources

• Enhanced Content QA Guidelines
• Formatting and Accessibility

Additional Resources

These articles offer creative content organization methods, content-building approaches, and additional Enhanced Content options.

• Use filters to find Enhanced Content products
• Create and manage Product Sets
• Device Targeting
• Category Templates
• Programmatic Enhanced Content Creation Options