Website Connection in Syndigo:
Content Delivery Method:
- Rich Media API
- Once content is mapped, published, and approved with a URL status of ‘Available’, content will be delivered to Walmart every 30 mins.
- Content can be delivered for both 1P and 3P listings
- Variant Content Supported: Yes
- Location on Product Details Page: About the brand section
When building out your Enhanced Content (Rich Media), widgets are separated out based on type and delivered as separate modules to Walmart, which populates various locations on the Product Details Page.
| Walmart Module |
Content Location on PDP |
Accepted Syndigo Widgets |
Reporting Data Availability in Syndigo |
|
Video
|
Above-the-Fold (ATF)
Video icon below hero image
|
Videos*
Feature Sets (if video assets are available)
*all videos must have a .VTT closed caption file
|
No
|
|
360
|
Above-the-Fold (ATF)
360 icon below hero image
|
360º View*
*exactly 24 images must be used, no more no less
|
No
|
|
Marketing
|
Below-the-Fold (BTF)
Inline content
|
Images
Feature Sets*
Carousel
Interactive Tour
Comparison Table**
Text
*videos included within the feature set widget will be displayed as part of the inline content
**only 1 widget may be used and linked products must include Walmart product page URLs to display
|
Yes
|
Experience Types:
- Inline: Yes
- Hotspots: No
- Toolbar: No
Content Identifier (Page ID): Use the Walmart Item Number
Automapping Availability: Yes
Analytics Reporting: Yes
