Keep these QA guidelines in mind to make the review process for Enhanced Content as smooth as possible.
When you publish to Enhanced Content recipient connections the collection to “In Review” with a Moderation Status of “Pending”. This means content is awaiting approval by Syndigo’s Quality Assurance (QA) team and/or the retailer. The review process checks several basic items before granting approval to the content. The general content guidelines used by the quality assurance teams are listed here:
External Links/URLs
There can be no active URL website links to web pages in the content you create or upload. Remove all active links that would lead a user to another page on the retailer’s website. Example: “www.flotv.com” is acceptable; “www.flotv.com" is not.
Static Pricing/ Fixed Dates
Avoid references to static pricing about the specific product included within the content. Retailer prices are subject to change at any time, therefore the content you upload to Syndigo must not include any references to price.
Time Sensitive
Avoid references to fixed dates about the specific product included within the content. Because this content is likely to be live for the duration of the time the correlating products are being offered on the retailer’s website, remove all dates and time-sensitive content.
Retailer Specific
Because content from Syndigo can appear on more than one retailer site, no mention of any specific retailers can be included. Remove any reference to a specific retailer or use a recipient specific collection for any content that includes a mention of a specific retailer.
Competing Brands and Products
Avoid mentioning specific brands or products other than yours while using a comparative or competitive language. Most retailers prohibit such references.
Improper Claims
Avoid inflated marketing words. Avoid text that contains information or wording that is inappropriate for publication on retail channels. Examples: world’s best, world’s greatest, best product, #1 selling product, fastest product, nothing is better.
Made in 'Country' Claims
"Made in USA" means that "all or virtually all" of the product has been made in America. To ensure that the Made in 'Country' claim is not being used incorrectly, its use is prohibited by most retailers.
Accessibility Compliance
Check that the content submitted meets the accessibility requirements if publishing to an Accessibility Compliant Retailer Website (examples: Target.com, CVS.com, Walmart.com). Any image should be accompanied by a caption and an accurate description of its content. If you use images that contain text, ensure that this text is repeated in the caption or Alt text. Videos should include a VTT closed captioning file.
