The Enhanced Conversion – Products report features traditional web analytics data for select websites from which conversion data is obtained. The metrics available as follows: visits, conversions, conversion rate, and value of conversions. This report is designed to provide all conversion data Syndigo collects from specific retailers within our network and does not attribute conversions to enhanced content.
When to Use the Enhanced Conversion - Products Report
The Enhanced Conversion – Products report provides all data collected pertaining to visits and conversions that are associated with products that have enhanced content. Reference this report to understand the history of overall traffic and conversion volume for products, keeping in mind that the data collection methods vary from site to site.
Metrics & Terminology
Visits – The number of page views associated with the URLs where enhanced content is published. A visit is counted each time a URL is loaded in a browser; this metric is not the same as the count of unique or distinct shoppers.
Conversions – The number of sessions – on pages where enhanced content is published - resulting in products being added to the cart or purchased (depending on type of conversion being reported on by site).
Conversion Rate – The percentage of sessions that result in a conversion.
- Formula: Conversions / Sessions
Units – The number of product units added to cart when conversions occur
Value – The revenue generated from conversions on pages where enhanced content is published
- Formula: Product price * Units added to cart
The Summary View
The Summary view captures information aggregated to the three levels of overall account, followed by the retailer site breakdown, and lastly by individual product.
At the top of the report, the summary cards provide the following performance metrics: total visits, total conversions, total value of conversions, and conversion rate for all URLs available to the report based on the timeframe and other additional filters applied when the report is generated.
The Performance Over Time section consists of a line graph where up to two of the five available metrics can be visualized as orange and blue lines over the full length of time specified in the filter when the report was generated. Click into the orange or blue line metric controls to choose the desired metrics from a dropdown list, and the line graph will immediately regenerate to reflect the new configuration. This time series chart enables the analysis of trends that emerged over the date range. Upon hover-over on any point in the lines, both metric values are presented along with the associated date.
In the Retail Summary section, the metrics in the summary cards are broken up by site and supplemented with units. Conversions and conversion rate are not always presented in the same context for every retailer, as Syndigo offers two types of conversion tracking. Conversions is a blended metric as some sites utilize the add-to-cart events and other sites opt to track completed transactions. For this reason, Syndigo recommends that conversion results should be measured on a site-by-site basis, as comparison between sites is not always “apples to apples”.
Lastly, the Product Summary contains a table with the five metrics further broken out by product and URL. Clicking the URL icon will launch each URL in a separate browser tab.
The Trends View
The Trends view provides the same time series chart for Performance Over Time as presented in the Summary view, paired with the underlying daily data without the additional context of individual sites or products.
If you are interested in continuously monitoring your sales performance by site and/or product, then this should be your go-to report. The Enhanced Conversion - Product report is the source of truth for pageviews and conversions to your products. This report should be referenced to understand the overall traffic and conversion volume for your product pages.
