The metrics below are displayed throughout the charts and graphs of the reports found in the Report Center.
Average Interaction Time: Average time visitors spend on interactive content
Average Time on Page: The amount of time a unique user spends on a page divided by page visits
Average Unit Value: Cart Value divided by Units
Carts: How many unique visitors added one or more products to carts
Cart Rate: Carts divided by Sessions
Cart Value: Total dollar value of the items added to visitors' carts
Holdout: A version of an enhanced product page that does not display Enhanced Content. Used for holdout testing
Interaction: A click on enhanced content (i.e., Hot spot zoom, image gallery scroll, etc.)
Interaction Rate: The number of unique visitors interacting with the content. Rate = Interactions divided by Unique Visitors
Session: One or more page views by a unique visitor in a 30-minute period
Time on Page Lift: Percent change of time on page, when visitors see Enhanced Content versus when they don't
Treatment: A version of an enhanced product page that displays Enhanced Content. Used for holdout testing
Unique Visitor: A distinct visitor with any number of sessions on a given day
Units / Cart: The average amount of the product that customers add to a cart
Units: Total number of product units added to visitors' carts
Value / Interaction: Cart Value divided by interactions
Value / Session: Cart Value divided by Sessions
View: Experience loaded (ie, Engaging Hero, Contextual Hotspot, In-Line Content) when a PDP is loaded by a unique visitor
Viewable Impression: A visit where the unique visitor scrolled and viewed at least 200px of Enhanced Content
Visit: PDP loaded by a unique visitor
