Syndigo Enhanced Content
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Knowledge Base Articles

Enhanced Content User Guide

This article outlines all the key steps needed to successfully create, manage, and publish Enhanced Content in the Syndigo platform. Throughout the article, you’ll find hyperlinks to related how-to articles and video tutorials to guide you through e...

Enhanced Conversion Lift Report: FAQs

When should I use the Enhanced Conversion - Lift report?  The Enhanced Conversion - Lift report represents the incremental value of having Enhanced Content on retailer websites. This report should be referenced to understand the conversion value whi...

Enhanced Conversion Products Report

The Enhanced Conversion – Products report features traditional web analytics data for select websites from which conversion data is obtained. The metrics available as follows: visits, conversions, conversion rate, and value of conversions. This rep...

Lift Product Insights Report: Overview

  Article Contents: IntroductionMetrics & TerminologyOverviewSummaryFrequently Asked Questions   Introduction The Enhanced Conversion - Lift Product Insights Report provides actionable insights by organizing all product pages (URLs) into one of the...

Enhanced Content Reporting Glossary

The metrics below are displayed throughout the charts and graphs of the reports found in the Report Center.      Average Interaction Time: Average time visitors spend on interactive content Average Time on Page: The amount of time a unique user spen...

A/B Testing Feature Walkthrough

  Article Contents: Before You BeginEntry Points and ReferencesBuild an ExperimentExperiment BeginsExperiment In ProgressExperiment Results Ready for ReviewExperiment Conclusion: Mark as Complete and Other Available ActionsExport Experiment Data   ...

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Understanding A/B Test Results

In this article, we will delve into the metrics available during and after the A/B test, the meaning of the outcome produced, and how to interpret the high or low statistical probability associated with the outcome. The following topics are covered:...

Enhanced Conversion Lift Report

The Enhanced Conversion - Lift report features conversion attribution insights for enhanced content on select websites where we have access to conversion data and can run experiments.     When to Use the Lift Report: The Enhanced Conversion - Lift ...

A/B Testing Best Practices

This article provides recommendations to help Enhanced Content subscribers be successful in their A/B testing endeavors, including guidelines for how to prepare to build an experiment even before entering the Syndigo platform and how to improve the ...

Enhanced Benchmarks Report

  The Enhanced Content Benchmarks Report allows you to compare a clients' product performance against other companies' products within the same category, and against products on sites where you have active and published content. This performance ca...

Widget Insights Report

  This article provides an overview of the Widget Insights report available in Syndigo under the Report Center tab. The Widget Insights report includes 5 different tabs which contain viewability, engagement and interaction metrics for Enhanced Cont...

Enhanced Coverage Report

This article provides an overview of the Enhanced Coverage report available in the Syndigo platform under the Report Center tab. The Enhanced Coverage report is an audit/usage report that shows what URLs have Enhanced Content published to them and ...

Video Engagement Report

The Video Engagement report allows users to view engagement metrics for products with “interactable” Enhanced Content. This article provides an overview of the Video Engagement report available in the Syndigo platform under the Report Center tab. T...

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