This article outlines all the key steps needed to successfully create, manage, and publish Enhanced Content in the Syndigo platform. Throughout the article, you’ll find hyperlinks to related how-to articles and video tutorials to guide you through e...
When should I use the Enhanced Conversion - Lift report? The Enhanced Conversion - Lift report represents the incremental value of having Enhanced Content on retailer websites. This report should be referenced to understand the conversion value whi...
The Enhanced Conversion – Products report features traditional web analytics data for select websites from which conversion data is obtained. The metrics available as follows: visits, conversions, conversion rate, and value of conversions. This rep...
When should I use the Enhanced Conversion - Products report? Use this report to access all historical conversion data Syndigo collected that is associated with the products for which there is published enhanced content. The five metrics - visits, un...
Unlock the full potential of enhanced content analytics and conversion data with the export capabilities of Report Builder. This article provides detailed descriptions of the exportable enhanced content insights in Report Builder, also known as s...
This article contains guidance on how to interpret and address missing records and “More data is required” messaging. Overview of Syndigo’s Criteria for Inclusion in the Lift Report and Various Potential Scenarios The objective of the Enhanced Con...
Article Contents: IntroductionMetrics & TerminologyOverviewSummaryFrequently Asked Questions Introduction The Enhanced Conversion - Lift Product Insights Report provides actionable insights by organizing all product pages (URLs) into one of the...
Article Contents: Where to Start: Define the Analysis PlanAn In-Depth Review of Summary & Outcome StatementsKey Takeaways for Insight Categories & Syndigo’s Recommendations for Next Steps The Lift Product Insights report tells the story of convers...
The metrics below are displayed throughout the charts and graphs of the reports found in the Report Center. Average Interaction Time: Average time visitors spend on interactive content Average Time on Page: The amount of time a unique user spen...
Article Contents: Before You BeginEntry Points and ReferencesBuild an ExperimentExperiment BeginsExperiment In ProgressExperiment Results Ready for ReviewExperiment Conclusion: Mark as Complete and Other Available ActionsExport Experiment Data ...
In this article, we will delve into the metrics available during and after the A/B test, the meaning of the outcome produced, and how to interpret the high or low statistical probability associated with the outcome. The following topics are covered:...
The Enhanced Conversion - Lift report features conversion attribution insights for enhanced content on select websites where we have access to conversion data and can run experiments. When to Use the Lift Report: The Enhanced Conversion - Lift ...
Please refer to the steps in this article to perform troubleshooting related to the following concerns: How to confirm the A/B test is available and liveLow data volume: Very few unique shoppers are observed during an A/B testNo data is collected du...
This article provides recommendations to help Enhanced Content subscribers be successful in their A/B testing endeavors, including guidelines for how to prepare to build an experiment even before entering the Syndigo platform and how to improve the ...
This article provides general information about Enhanced Content A/B Testing and definitions of the key terms you will encounter in related articles. Article Contents: Introduction to Enhanced Content A/B TestingKey Terms and Definitions Introdu...
This article explains the concept of statistical significance in the context of Syndigo’s Enhanced Content A/B testing feature. Statistical significance refers to the likelihood that the difference in results between the two Enhanced Content version...
The Enhanced Content Benchmarks Report allows you to compare a clients' product performance against other companies' products within the same category, and against products on sites where you have active and published content. This performance ca...
This article provides an overview of the Widget Insights report available in Syndigo under the Report Center tab. The Widget Insights report includes 5 different tabs which contain viewability, engagement and interaction metrics for Enhanced Cont...
This article provides an overview of the Enhanced Coverage report available in the Syndigo platform under the Report Center tab. The Enhanced Coverage report is an audit/usage report that shows what URLs have Enhanced Content published to them and ...
The Video Engagement report allows users to view engagement metrics for products with “interactable” Enhanced Content. This article provides an overview of the Video Engagement report available in the Syndigo platform under the Report Center tab. T...
