Attention suppliers synchronizing with Kroger via VIP or the Kroger API (KIA): You may experience item submission failures due to more stringent DUNS number validations.
Latest Update from Kroger:
Kroger has confirmed that recent DUNS validation failures are accurate. With system modernization efforts, Kroger’s platforms now validate DUNS numbers more precisely. In the past, less rigorous checks may have allowed invalid entries to pass.
System Impacts:
- KIA: Now provides more detailed error feedback, including the reason for the failure and suggested next steps.
Example Error Message:
“The Vendor DUNS number associated with this Ordering Unit is not found in Supplier Hub. Direct supplier to resolve in SH or contact SEG (US): 844-277-6165 or (Outside US): 011 513-387-1140.”
- VIP: Continues to return clear error messages when DUNS validation fails.
Example Error Message:
“DUNS Number validation failed. Rejecting the message.”
Next Steps for Suppliers:
If your item(s) previously failed due to a DUNS validation error, please resubmit. Be sure to review the returned error messages carefully to determine the appropriate corrective action.
Important: The DUNS number provided with your item submission must match the DUNS number registered in Kroger’s Supplier Hub. If they do not match, the submission will fail validation.
Suppliers can reference the Kroger Supplier Hub at: https://www.thekrogerco.com/vendor-suppliers/supplier-hub/
For assistance, contact the Supplier Engagement Group at:
- US: 844-277-6165
- Outside US: 011 513-387-1140
