When to issue a new GTIN vs updating item

[nancyVigo]

Good morning!

I need some guidance regarding issuing a new GTIN vs just updating the item.

How many different attributes need to be different enough to warrant the issuance of a brand new GTIN? Weight, packaging, look, etc.?

Thanks so much in advance!

[Jcharlesjr · Accepted solution]

Hi Nancy!

Good to talk with you again, and I have the perfect resource to assist you with this decision making.

GS1 US provides the standards used to determine GTIN changes, check it out below.

https://www.gs1.org/1/gtinrules/en/decision-support

Please let me know if I can assist further!

[nancyVigo]

@Jcharlesjr, thanks so much for the prompt response!  I will check out the link.

Have a great day! 🙂

[rosekimberlin]

Hello, I have a customer with a private label item that is exclusive to their store chain. They want to change the packaging (which would be greater than a 20% change) but do not want to change the UPC/GTIN of their product. 

I don't believe they can do that, but I am receiving push back that since it's private label, perhaps they have more flexibility. 

Is there a private label/store brand resource I can look at to determine if a new UPC is necessary?

Thanks.

[JustinW]

Hello @rosekimberlin and thanks for reaching out in the Community. I would recommend looking at the following GS1 site that will have a list of questions to go through to see if a new GTIN is needed. This should cover any circumstances. 

https://www.gs1.org/1/gtinrules/en/decision-support

[rosekimberlin]

I have reviewed those, I am just trying to determine if there are different standards for private label/store brand?

Thanks.

[Beckey]

Standards are the same for private label.

[JustinW]

Hi @Beckey thanks for the response. That the standards are the same for private labels.