The Site Analytics section provides an in-depth look at how your visitors interact with the user-generated content (UGC) on your website and how they subsequently convert.
- UGC: Understand broadly which UGC types (review, media, and Q&A) your visitors are interacting with and how they are converting
- Review: See the sales influence of the Review Display and which review features customers are utilizing
- Media: See the sales influence of the image gallery and review images, and which media features customers are utilizing
- Q&A: See the sales influence of the question and answer display, and which Q&A features customers are utilizing
The accuracy of these reports is dependent on the consistent client-side rendering of PowerReviews' JavaScript and heavily relies on a number of client-side implementation decisions in order to be updated and accurate.
Accuracy of these reports will be significantly diminished if any of the following items are not turned on, implemented, or consistently displayed:
PowerReviews JavaScript Installed and Consistently Called
The PowerReviews JavaScript code contains a Display Beacon call, which informs PowerReviews of a pageview. There are various reasons this might not be called, such as the code is hidden behind a tab or special logic for zero product reviews doesn't render it. If this code is not called with every page visit, the Sales Influence report will be incorrect. See our JavaScript Reference Guide for more details.
Checkout Beacon Installed
This code sits on the order confirmation page and informs PowerReviews that an order has been placed. This powers the post-purchase Follow-Up Email feature, but is also critical for conversion reporting and analytics. See our Checkout Beacon documentation for more details.
Social Measurement Beacon Enabled
This is a property that must be set to true in order for this data to be collected. Contact your Customer Success Manager to check if this is enabled.
