Media

[CommunityJedi22]

The Media page includes detailed information on how your customers are interacting with the Image Gallery. Each section of the report is detailed below.

Media Interactors

• UGC Interactors - Count of unique visitors to your website that interacted with some form of UGC (reviews, media, or Q&A)
• Media Interactors - Count of unique visitors to your website that had an interaction with the Image Gallery
• Media Interactors Conversion Rate - Percentage of media interactors that made a purchase
  
  
  

Media Sales Influence

The Media Sales Influence chart is a powerful visualization for understanding how visitor conversion has been impacted by Media impressions and interactions.

• Visitors - Count of unique visitors to your website (please note that a visitor may have multiple sessions and multiple page views per session)
  • Media Visitors - Count of unique visitors to your website that had an impression on the Image Gallery
  • Media Interactors - Count of unique visitors to your website that interacted with the Image Gallery
    
    
• Visitors with Conversions - Count of visitors that made a purchase
  • Media Visitors with Conversions - Count of unique visitors to your website that had an impression on the Image Gallery and made a purchase
  • Media Interactors with Conversions - Count of unique visitors to your website that interacted with the Image Gallery and made a purchase
    
    
• Visitor Conversion Rate - Percentage of visitors that made a purchase
  • Media Visitors Conversion Rate - Percentage of Media visitors that made a purchase
  • Media Interactors Conversion Rate - Percentage of Media interactors that made a purchase
    
    
    

Media Feature Engagement

The reference line in the Visitor Conversion Rate chart refers to the overall Visitor Conversion Rate (percentage of all visitors that made a purchase).

Below are descriptions and examples of each media feature:

• Image Gallery - Interaction is defined as clicking to view any image within the PowerReviews Image Gallery on the PDP
  
  

  
• Image Gallery Next - Interaction is defined as clicking the right arrow to view the next photo in the enlarged image carousel
• Image Gallery Prev - Interaction is defined as clicking the left arrow to view the previous photo in the enlarged image carousel