UGC

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The UGC page includes detailed information on how your customers are interacting with each type of user-generated content (UGC), including reviews, media, and Q&A. Each section of the report is detailed below.

UGC Interactors

• UGC Visitors - Count of unique visitors to your website that had an impression on at least one type of UGC (review, media, or Q&A)
• Review Interactors - Count of unique visitors to your website that had an interaction with the Review Display.
• Media Interactors - Count of unique visitors to your website that had an interaction with the Image Gallery
• Q&A Interactors - Count of unique visitors to your website that had an interaction with the Q&A Display
  
  
  

UGC Sales Influence

The UGC Sales Influence chart is a powerful visualization for understanding how visitor conversion has been impacted by UGC impressions and interactions.

• Visitors - Count of unique visitors to your website (please note that a visitor may have multiple sessions and multiple page views per session)
  • UGC Visitors - Count of unique visitors to your website that had an impression on at least one type of UGC (review, media, or Q&A)
  • UGC Interactors -  Count of unique visitors to your website who interacted with at least one type of UGC (review, media, or Q&A)
    
    
• Visitors with Conversions - Count of visitors who made a purchase
  • UGC Visitors with Conversions - Count of unique visitors to your website that had an impression on at least one type of UGC (review, media, or Q&A) and made a purchase
  • UGC Interactors with Conversions - Count of unique visitors to your website who interacted with at least one type of UGC (review, media, or Q&A) and made a purchase
    
    
• Visitor Conversion Rate - Percentage of visitors who made a purchase
  • UGC Visitors Conversion Rate - Percentage of UGC visitors who made a purchase
  • UGC Interactors Conversion Rate - Percentage of UGC interactors that made a purchase
    
    
    

UGC Engagement

The reference line in the Visitor Conversion Rate chart refers to the overall Visitor Conversion Rate (percentage of all visitors that made a purchase).