Q&A

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The Q&A page includes detailed information on how your customers are interacting with the Q&A Display. Each section of the report is detailed below.

Q&A Interactors

• UGC Interactors - Count of unique visitors to your website that interacted with some form of UGC (reviews, media, or Q&A)
• Q&A Interactors - Count of unique visitors to your website that had an interaction with the Q&A Display
• Q&A Interactors Conversion Rate - Percentage of Q&A interactors that made a purchase
  
  
  

Q&A Sales Influence

The Q&A Sales Influence chart is a powerful visualization for understanding how visitor conversion has been impacted by Media impressions and interactions.

• Visitors - Count of unique visitors to your site (please note a visitor may have multiple sessions and multiple page views per session)
  • Q&A Visitors - Count of unique visitors to your website that had an impression on the Q&A Display
  • Q&A Interactors - Count of unique visitors to your website that interacted with the Q&A Display
    
    
• Visitors with Conversions - Count of visitors who made a purchase
  • Q&A Visitors with Conversions - Count of unique visitors to your website that had an impression on the Q&A Display and made a purchase
  • Q&A Interactors with Conversions - Count of unique visitors to your website that interacted with the Q&A Display and made a purchase
    
    
• Visitor Conversion Rate - Percentage of visitors who made a purchase
  • Q&A Visitors Conversion Rate - Percentage of Q&A visitors that made a purchase
  • Q&A Interactors Conversion Rate - Percentage of Q&A interactors that made a purchase
    
    
    

Q&A Feature Engagement

The reference line in the Visitor Conversion Rate chart refers to the overall Visitor Conversion Rate (percentage of all visitors that made a purchase).

Below are descriptions and examples of each Q&A feature:

• Show More Answers
  
  

  

• Click Read Answers
  
  

  

• Ask Question Header

  

• Ask Question Snippet

  
• Answer Question
• Answer Helpful