The brand/sub-brand for this item(s) has not been seen in VIP previously. Accurate brand names and the consistency of their spelling and capitalization are critical. Continuing with this brand/sub-brand will confirm this name as a new/additional brand name in VIP for your company so that other similar branded items will not receive this validation message. For New items, a new brand name will create a new pricing group within Kroger systems. Please verify the entered brand/sub-brand name.
This is just a notification, not an error.
Please ensure the brand names you are trying to submit to Kroger exactly match what Kroger is expecting for your products.
