I'm confused about pricing: Fulfillment price vs Suggested Retail Price ?

[Billing_SRK]

Hi, can you please help what is the difference between the fulfillment price and the retail price?

The fulfillment price should be the landed cost?

Thanks in advance for your help!

[JustinW · Accepted solution]

Hello. Great question the fulfillment price is going to the price to the recipient while the retail price would be the price to the consumer, this would normally be a suggested price used as a guideline for the retailer. If you are in Item Management you can hover over attributes and see the definitions for them.