SmartLabel Commonly Used Attributes in IM

[CommunityJedi22]

Attribute Mapping – Overview

There are two levels of attributes mapping currently available:

• Mapping of IM attributes to the SmartLabel page
• Requirements sheet for the SmartLabel playlists

Attribute Mapping – Header

Each page has a header level that contains the following information where Consumer Unit Indicator (isConsumerUnit) is True. Note: 1WS will add this in a subsequent phase.

• Product Description (productDescription)
• Net Content (netContent)
• For food items with alcohol content, the percentage of alcohol by volume statement should be placed under the net content. Percentage of Alcohol per Volume (percentageOfAlcoholPerVolume). This attribute is a number and should be followed by the UoM of “abv” as a default.
• Primary Image- Uniform Resource Identifier (externalFileLink/uniformResourceIdentifier Where Primary Image (externalFileLink/primaryImage) is True and Referenced File Type Code (externalFileLink/typeOfInformation) is first- SmartLabel Only (SMARTLABEL_ONLY), second- Product Image (PRODUCT_IMAGE)
• For food items with alcohol content, the percentage of alcohol by volume statement should be placed under the net content.
• We can also look at including Spin imagery and other images of the product
• GS1 Trade Item ID Key Value (gs1TradeItemIdentificationKey/value)
  • Where GS1 Trade Item ID Key Code (gs1TradeItemIdentificationKey/code) is first- GTIN-12 (GTIN_12), second- GTIN-13 (GTIN_13), if neither of these exist, then use GTIN
  • Packaging Marked Label Accreditation Code (packagingMarkedLabelAccreditationCode)- up to
  • We can set the ones that are most important to appear. We would only want to list a few here. All can be on one of the other tabs

Attribute Mapping – Footer

Each page has a footer level which contains the following information

• Social Media Links- Use company’s social media links
• Where Contact Type (tradeItemContactInfo/contactType) is CXC and Contact Method Code (tradeItemContactInfo/targetMarketCommunicationChannel/communicationChannel/communicationChannelCode) is SOCIAL_MEDIA, map Contact Details (tradeItemContactInfo/targetMarketCommunicationChannel/communicationChannel/communicationChannelNumber)
• The Communication Channel Name (tradeItemContactInfo/targetMarketCommunicationChannel/communicationChannel/communicationChannelName) should identify the name of the social media platform which would allow you to get the right logo. If this is not provided, the URL should also point you to the right social media for the link. Typically, this should be Pintrest, Facebook, LinkedIn as the main ones, but could be others
• Link to Privacy Policy- static page from supplier

You can also learn more about the attributes associated with SmartLabel in the IM Participant Dictionary (IMPD)

Go to the IM Playlist Attributes tab and filter: