Content Guide
Marketing Description:
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A more elaborate phrase, describing the product, but without adding attributes and specifications. Example from the SPAF guideline:
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If still unclear, onboarding/support shows examples of existing MDs from a released SKU from the clients' catalog.
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minimum size - 65 characters (any text submitted with less than 65 characters will be rejected);
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maximum size - 4000 characters (any text submitted with more than 4000 characters will be rejected);
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one marketing text for each market-language
Key Selling Points:
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Short bullet points that reflect certain features of the product. Each Key selling point needs to be added in it’s column (as per enrich catalog template, KSP1, KSP2, KSP3 etc.) Example from the SPAF guideline:
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If still unclear, onboarding/support shows examples of existing KSPs from a released SKU from the clients' catalog.
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maximum size - 400 characters each KSP (any text submitted with more than 400 characters will be rejected);
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one KSP for each market-language;
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KSPs get automatically updated once the file is processed; there’s no manual reviewing, but the process might take up to 48 hours.
Product Features:
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An extended version of the KSPs, that needs to contain a header/subject and text/longer description of the header. Example from the SPAF guideline:
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Can only be added through the SPAF feed. The portal doesn’t have the option to manually add and neither do we have the option in the enrich catalog template.
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If still unclear, onboarding/support shows examples of existing Product Features from a released SKU from the clients' catalog (the product features are not as often encountered as MDs and KSPs).
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maximum size - 4000 characters for each product features header and text (any text submitted with more than 4000 characters will be rejected).
Images:
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each image field/column, whether it’s SPAF or enrich catalog, needs to contain only one downloadable FTP or HTTP URL.
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password-protected URLs are not supported;
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maximum size - 2000 characters for each URL;
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images are not updated automatically; they go through the manual reviewing process which takes a while.
Portal recommendations:
- images that are submitted in the portal, trigger a correction that is often marked as declined; this is rarely the case, but it creates confusion. Support team sees if the images are in the queue or actually declined, by checking if those images exist under “Uploaded images” gallery.
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the images that will be distributed to the channel partners are always the ones from “Multiple images”. Example - the 2 images in uploaded were “declined”, but are actually in the reviewing process:
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during the bulk upload process, I would recommend the vendors to pay a close look at the short automatic analysis of the file, which lets them know how many of the SKU's from the list will be processed as a New SKU (SKU's that were never released) or an Update:
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once a bulk upload is submitted through the portal, the clients can check the progress in the Catalog Uploads section. This is a great way for them to check if all the part numbers they submitted, were processes successfully. The total number must match the number of PNs they uploaded. If it doesn’t, they can compare the lists to see what is missing.
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also in the Catalog Uploads, they can see which of the products are Not Available, so they can provide correct product URLs/datasheets and send the PNs back to production.
