How to Populate Model Number for Lowe’s

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Lowe’s requires suppliers to provide the “Model Number” on every GTIN in a hierarchy published to them.  For Lowe’s, the model number value can include a dash or hyphen but no other special characters.  There are two ways to identify this attribute that Lowe’s can process on their end in PCM.

In Enhanced Item Management (EIM), make sure you activated the Lowe’s Playlist > search for the “Alternate Item Identification” attribute and select it in the search results > EIM will present these two attributes to you > In the Alternate Item Identification Agency attribute, choose one of the two Lowe’s accepted values, “Model Number” or “Assigned by Manufacturer.”

In the “Alternate Item Identification ID” attribute, populate the product model number with no special characters beyond a dash or hyphen.