Product videos have become an important element in building a successful brand for both food and non-food. They are effective in social media strategies and offers brands of any size a competitive edge and an opportunity to reach new audiences. Product videos can contain product details, show the product being used, announce a new product, provide brand range information, and much more.
Brand owners are increasingly sharing videos, in addition to images and other digital assets, with retailer and marketplaces to better position their products with end consumers. These videos, which may focus on a single product, a range of products or even an entire brand, are specifically created with the intent to be accessible on websites or platforms serving multiple countries.
For these business reasons, a standardised format and a standardised structure for product videos is required to help reduce costs and complexity for both video content providers, video content recipients and improve the product experience of the end consumer.
Important: This GS1 standard only covers brand-endorsed video content. Any video, which directly or indirectly references one or more products without the brand owner's explicit endorsement is considered out of scope.
Link: https://www.gs1.org/standards/gs1-product-video-standard/current-standard
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