Configuring and sending Follow-Up Emails to your customers post-purchase, inviting them to leave a product review, is critical for collecting new UGC on your website. Studies show that up to 60-80% of customer reviews are collected as a result of direct email solicitations after they have purchased a product.
Sending emails to your customers 14-21 days after they make their purchase is a best practice, and PowerReviews offers this feature to all clients as part of our solution. Your Customer Success Manager can advise on Follow-Up Email setup and strategy, and can help evaluate the success of your email program through our analytics and industry benchmarking tools.
To learn more about implementing Follow-Up Emails, click here. (Please note that if you are sending your Follow-Up Emails through PowerReviews, no additional code development is required; most of our clients can complete the setups with the help of their Brand or Marketing teams via the PowerReviews Portal.)
