The EU Data Act, which applies to connected products in the European Union, introduces new transparency requirements regarding product-generated data.
Under the regulation, brands must provide clear pre-contract information about the data generated by their connected products and how users can access that data.
For e-commerce websites, this typically means displaying a URL linking to a page on the brand’s website that explains the product’s data usage and access conditions.
To support this requirement, DataSource now includes a specification called “EU Data Act” allowing brands to provide the relevant URL as part of the product specifications.
