1WorldSync -Data Protection Policy
The data privacy of our Brands/Retailers is our top priority - 1WorldSync does not collect any PII (Personal Identifying Information) and is in full systemic compliance with MHMD (My Health, My Data) laws for all Healthcare/Pharma/FSA/HSA digital content. As a standard, 1WorldSync does not use cookies. Globally, we provide the same quality of Data Privacy and Protection for GDPR, Personal Information Protection and Electronic Documents Act (PIPEDA), and, along with the Personal Health Information Protection Act(PHIPA) for Canada.
How does non-compliance with MHMD and other Data Privacy laws on retailer sites affect Brands?
As a result of this non-compliance by other Syndication providers, Brands can experience the removal of their digital-rich inline content within the retailer channel. This means significantly less ATC and Sales. Subsequently, retailers have directed brands to utilize 1WorldSync, as our platform adheres to all relevant MHMD and data privacy regulations.
What is “My Health My Data?
The "My Health My Data" Act refers to a policy that adheres to the Washington State "My Health My Data Act" (MHMDA), which grants individuals significant control over their health data by requiring companies to obtain explicit consent before collecting, sharing, or selling any information related to a person's physical or mental health, including data gathered from wearables, certain retail purchases, and non-HIPAA telehealth services; essentially giving consumers the right to access, delete, and restrict the collection and use of their health data.
"MHMD act aims to provide consumers with greater control over their health data and to hold businesses accountable for its collection, use, and sharing of data for any entity doing business in or targeting consumers in Washington State, including global online retailers."
Key points about the "My Health My Data" privacy policy:
- Focus on consumer health data:
Unlike HIPAA, which primarily covers medical records, the MHMDA protects a broader range of health data that may be collected by various entities, including fitness trackers, wellness apps, and even certain retail purchases that could indicate health information. - Strict consent requirements:
Companies must obtain clear, opt-in consent from individuals before collecting or sharing any consumer health data. - Right to access and delete data:
Individuals have the right to request access to their personal health data collected by a company, as well as the right to request its deletion. - Restrictions on data sales:
Selling consumer health data is heavily restricted and requires explicit authorization from the individual - Applies to businesses operating in Washington this includes ecommerce sites that are available for viewing in Washington US:
Any company conducting business in Washington State, or targeting products or services to Washington residents, must comply with the MHMDA inclusive of global retailer sites that can be seen and facilitate purchases by Washington State residents.
Categories affected by MHMD:
Here's a more detailed breakdown of affected product categories specifically mentioned in the MHMD Act: inclusive of FSA and HSA eligible items
- Medications and First Aid Supplies/Equipment (including OTC)
- Reproductive or sexual health Products, including gender affirming.
- Biometric data:
- Data generated from measuring or processing an individual's physiological, biological, or behavioral characteristics.
- Electronics geared /Focus on Health:
Hardware such as Ear Buds with mention of Hearing AID apparatus
- Fitness studios, manufacturers of fitness tracking accessories (watches, rings, monitors, etc.), and apps that track fitness data are covered.
- Data related to seeking health care services:
This includes information about individual health conditions, interventions, medications, bodily functions, symptoms, and diagnoses.
- GPS equipment providing Location Data:
Location data that could reasonably indicate a consumer's attempt to acquire or receive health services or supplies, like Fitness tracking devices and apps
- Toiletry products and generic pharmacy items:
Basic toiletries like deodorant or mouthwash are dependent on the type. I.e, Clinical Strength Deodorant would be Mouthwash for Gum Disease, or mention of medical attributes would be
- Diet Related Foods, i.e, “Keto-based” food items
- Beauty Creams for Conditions, i.e, Eczema creams, are being categorized as Health-protected items.
Basic toiletries like deodorant or mouthwash are dependent on the type. I.e, Clinical Strength Deodorant would be Mouthwash for Gum Disease, or mention of medical attributes would qualify as health-protected items.
