The Live Status confirms if a Synchronized item is live on a retailer’s website, as well as if the content published from Syndigo matches the content that is on site. This allows an enhanced view of what items and content go live on site for your retailers and gives you insight on what you can expect to appear on the retailer’s website after publishing from Syndigo.
To access the Live Status Tracker, navigate to the Connections tab and choose a recipient. Please note that, at this time, a limited number of recipients are eligible for the Live Status tracker. More retailers will be added in the future, but for now the recipients Walmart, Target, and Amazon have a live status view.
Once you have selected one of the eligible recipients, you will notice the Live Status tracker next to the synchronized items in the publication status tracker. An item must be synchronized with the recipient in order to appear in the live status tracker.
There are several statuses an item may be in under the Live Status Tracker. Statuses we will use when we are determining if an item is live or not:
- Pending URL: After the item is fully Synchronized to the recipient, Syndigo will wait to receive either the product URL or recipient identifier for the product to generate the URL. Items in a Pending URL status do not have an active URL for our system to track the Live Status. While Syndigo standardly will auto-generate URLs, this does not always guarantee that the URL will be provided immediately. If you notice that a URL is missing or incorrect, you do have the option of uploading your own URL. If you do provide your own URL, the status should update the following morning.
- Content Monitoring in Progress: This status indicates that the system is in the process of confirming the Live status of a product. The Syndigo system will review the content and compare it to what is live on the retailer’s website. Syndigo monitors content within a specific window of time that we expect the recipient to apply the changes of a publication, after they have received and accepted the item. This will vary by recipient. A product may be in this status for a few days to a few weeks.
- Statuses we will use once we have confirmed an item is live and have determined if the content matches or not. When we are looking at the content between Syndigo and the Retailers Website we will review the following attributes to make sure they match:
- Marketing Copy
- Feature Benefit Bullets
- Product Images
- Live and Matching: The content on the recipient site has been reviewed and the Syndigo system has confirmed that the product in the Platform and the published content that you have sent to your chosen retailer’s website is both accessible online and matches the publication. This is the goal for an item and indicates that the product is all set until updates are needed. </strong">
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Live and Not Matching: On the other hand, items in this status have been reviewed and it has been determined that the product is accessible online, but the published content has changed on the recipient site and does not match. This could be for a variety of reasons but the most common include:
- There may be multiple sources of content- if you are sending item data to a retailer from a source other than Syndigo, you may have content that is missing or out of date in the Syndigo Platform. Adding and republishing this content should update the match status.
- A historical publication that was originally sent 2-3 years ago to a recipient has aged, and the recipient requires fresh content to be published online.
- There may have been adjustments made to the content that is displayed on site. For instance, a retailer may adjust some of the punctuation or formatting of submitted data, or content may be omitted or changed to fit their requirements more accurately.
- The content may not fully be updated. While we expect content to be updated in a set amount of time depending on the recipient, there may still be a delay in content successfully going live on site.
- There may be additional content coming from the retailer. This is usually in instances where the retailer will add new content to existing content, rather than replace it. In this case, it may be best to reach out to the recipient if you need to have content removed.
You may also have products that we are not able to confirm are live for a variety of reasons.
- Not Live: Finally, if you have products in a Not Live status, this indicates we could not find an item record on the retailer’s website for your product or that the page for the product is not currently active. Again, this could be a variety of reasons but the most common are:
- The item is no longer sold at that retailer. This will be most common for items that haven’t been published recently. If you remove the recipient from these products, they will be removed from the Is it Live view.
- The item is sold based on Zip Code. Some items may only be sold in certain zip code. While we try to keep our monitoring as broad as possible, there is a chance you may be selling in a zip code our system doesn’t monitor. In the future, you’ll be able to provide the zip code for your items, but at the current moment, they may not show live.
- Bad URL. In some cases, it could be the URL provided is not working or invalid. If this is the case, providing a correct or updated URL should resolve the issue.
- In some instances, the product URL may lead to a product with none of the attributes matching, therefore Syndigo cannot say the product you published is the product online. If you review and determine it is not the correct product, you can manually update the URL. If it is the correct item, you can follow any of our suggested actions from our Live and Not Matching section above, depending on what your product needs.
You can click on any items in these statuses to view more details.
In our single item view, you can also see the Is It Live status in the top right corner of the products details and you can click on the status to see more information.
Clicking the View Product button will take you to the item listing on the recipient site using the provided URL.
If you have Compare with Live services, you can click View Attributes to see more details about which attributes and images may or may not match, including the actual values in the publication vs the Retailers website. You will also be able to see any differences highlighted between the values. If you do not have Compare with Live Services, you will not be able to see those details. If you are interested in adding Compare with Live, please reach out to your account executive.
If you make updates to your product data and republish the content, the Live Status of the product will change to say “Pending Publication Process” until the item is Synchronized again. After it is synchronized again, we will generate the URL, monitor the content, and then confirm the Live status and Matching status. Once the final Live Status and Match Status are confirmed, with Compare with Live services, you will see the Is It Live status update nightly for your product to ensure your content is still available and matches on the recipient website.
If you have any questions, please reach out to Syndigo Support.
