The Buy Box Report provides detailed insights about whether you are “winning” the buy box on Marketplace sites, or for retailers with multiple seller situations. Users can quickly monitor Buy Box Won and Lost percentages and measure them day over day, as well as track an “Is it Live” status at the Product, Brand, and/or Retailer level.
The Buy Box Report tracks whether or not you are getting credit as a seller when an item is added to the cart and purchased by a consumer. The report is broken down into three sections, a Summary view, Report Table, and Trends tab, each providing insight into the buy box statuses listed below.
Buy Box Status Definitions:
- Owned in Buy Box - You will get credit if it is added to cart.
- Owned in Buy Box is the Only Seller - You are the primary listed seller and there is no one else selling the product.
- Listed/Secondary - You do not own the Buy Box and Another seller will get credit if it's added to cart.
- OOS - Marketplace Owned - You don't have it in inventory and another seller owns the Buy Box.
- Out of Stock - Nobody owns the Buy Box. The item is not in stock.
Summary View
- Buy Box Won - % of total products that are winning the buy box. A breakdown of products with only one seller vs those in competitive buy box scenarios is presented.
- Buy Box Lost - % of total products that are losing the buy box along with a breakdown of why the buy box has been lost for those products/sites.
- Is it Live - % of total products that are live vs Out of Stock. (You can never win a buy box if the item is out of stock)
- Won/Lost Changes - Day over day changes in statuses from Won to Lost and Lost to Won. In the graphic above, the account had 14 Buy Box statuses move from Won to Lost, and 13 Buy Box statuses move from Lost to Won over the last 24 hours.
Report Table
Located directly beneath the Summary View, the Report Table is made up of three separate tabs: Product, Brand, Website. All tabs represent the same information but allow the user to view those metrics through the lens that best fits your needs. In addition to basic identifying attributes, users can monitor the following:
- Buy Box Status – See definitions in the previous section of this article
- Is it Live – Live vs Not Live
- Seller – Who is listed as the winning seller for that product/site
- Selling Price – Price that the product was last sold for on that site
- Store Price – In-store price of the item
- Marketplace Price – Represents the highest third party marketplace price for that product
Trends Tab
The Trends tab is accessible by clicking “Trends” in the top left-hand corner of the Buy Box report. This tab presents two bar graphs to measure Won/Lost/Out of Stock trends and Won/Lost changes respectively.
Each graph on the Trends tab displays metrics for the previous 30 days by default. As users hover over the individual bars within the graph, metrics for that specific 24 hour period will display on the screen.
