This document is intended for recipients transitioning from 1WorldSync ContentCast to Syndigo’s Enhanced Content platform.
What additional reporting and analytics will I have access to?
Syndigo provides advanced analytics and reporting, including insights into content performance, shopper engagement, and conversion lift and incremental revenue attribution - where tracking capabilities are available. Reporting visibility may vary by site, retailer, and tracking implementation.
With the exception of certain premium reports, curated reporting and the underlying data are generally available to Brands and Manufacturers through their Syndigo Enhanced Content subscription. Retailers can also access the same datasets and reporting, aggregated at the Retailer/Website level, by purchasing the applicable add-on subscription.
How am I able to get (and provide to my brands) deeper insights on enhanced content performance?
Except for certain premium reports, curated reporting and the underlying data are generally available to all Brands and Manufacturers as part of their Syndigo Enhanced Content subscription by default. Retailers can gain access to the same datasets and reports at an aggregated Retailer/Website level, depending on their specific Syndigo agreement or selected subscription options. If you’re interested in learning more about available reporting options or exploring access for your organization, please reach out to your Syndigo account team for additional guidance and support.
