This document is intended for recipients transitioning from 1WorldSync ContentCast to Syndigo’s Enhanced Content platform.
Will any of the enhanced content modules or features change with this upgrade?
There is no removal of existing functionality.
As brands upgrade, retailers will gain access to new capabilities available within Syndigo Enhanced Content, including more advanced content formats and new engaging hero experiences like toolbar and hotspots.
What additional features will I have access to now?
With Syndigo’s Enhanced Content solution, you gain access to several new capabilities designed to improve shopper engagement and performance, including:
- Advanced reporting and analytics with deeper insights into performance, engagement, and conversions – With the exception of certain premium reports, curated reporting and the underlying data are generally available to all Brands and Manufacturers as part of their Syndigo Enhanced Content subscription. Retailers can gain access to the same datasets and reporting at an aggregated Retailer/Website level, depending on their specific Syndigo agreement or selected subscription options. If you’re interested in learning more about available reporting options or exploring access for your organization, please reach out to your Syndigo account team for additional guidance and support.
- Enhanced above-the-fold “hero” experiences to drive stronger shopper interaction
- Additional integration options, including server-side rendering (SSR) for greater flexibility and control
Syndigo’s Hero Experience introduces two engagement models:
- Toolbar Experience
A static icon is overlaid on your image carousel. When selected, a ribbon opens, allowing shoppers to easily access enhanced content. This experience has shown an average 7% lift in add-to-cart rates compared to inline content alone.
- Hotspot Experience
Interactive icons are contextually overlaid directly onto the primary hero image, enabling shoppers to engage with specific product features. This experience has demonstrated up to a 23% lift in add-to-cart rates compared to inline-only content.
- For more implementation details, visit: https://docx.syndigo.com/developers/docs/implement-hero-image-content
