This document is intended for recipients transitioning from 1WorldSync ContentCast to Syndigo’s Enhanced Content platform.
I send a catalog feed to Contentcast today. Do I need to update the feed or change my method/frequency of submission?
In most cases, no immediate changes are required. Syndigo will review your existing catalog feed and proactively inform you if any updates are recommended to support Enhanced Content.
As a best practice, we recommend aligning your feed submission frequency with how often your product assortment changes—whether that’s daily, weekly, or monthly—to ensure the most accurate and up‑to‑date content coverage.
What are the benefits of sending Syndigo a catalog feed, and how do I submit one?
Submitting a product catalog feed to Syndigo significantly enhances the value and coverage of your Enhanced Content experience.
Key benefits include:
- Automated content matching (automapping): Your catalog feed enables Syndigo’s automapping process, which programmatically matches your product assortment with all available brand content from suppliers who have opted in to share content.
- Increased content coverage: By providing your full assortment, Syndigo can identify and deliver more relevant Enhanced Content across a greater percentage of your PDPs – reducing gaps and manual effort.
- Faster time to value: Once your feed is in place, new content from brands can be automatically matched and surfaced without requiring incremental onboarding or mapping work.
- Improved shopper experience and performance: Greater content coverage and richer product detail can drive stronger engagement, conversion rates, and overall site performance.
- Ongoing scalability: As your assortment evolves, the feed ensures continuous alignment and content matching without ongoing manual updates.
How do I submit a catalog feed?
Syndigo supports standard product catalog feed formats and will work with you to align on the best approach for your implementation.
For full technical specifications and formatting requirements, please refer to:
https://docx.syndigo.com/developers/docs/sending-your-catalog-feed
