AI Summary condenses your product's customer reviews into a short, unbiased summary displayed on your product detail pages (PDPs). It reflects both positive and negative feedback from your published reviews, giving shoppers a quick overview before they read individual reviews.
Where It Appears
AI Summary appears on product detail pages once a product has 11 or more published reviews. It's available through the standard Review Display and the Read Services API. It isn't currently available through the Enterprise API or JSON exports.
How the Summary Is Generated
The summary is a short, sentence-level overview built from your published, moderated reviews only — content that doesn't meet our review guidelines is never included. It's generated using a pre-trained language model, and your review content is never used to train that model.
AI Summary is currently available in English, with additional language support coming soon.
Quality Checks
AI Summaries are automatically evaluated through a series of quality checks designed to ensure accuracy and reliability. These checks confirm that the summary aligns with the actual review content, is easy to read and understand, and provides a balanced representation of the feedback shared across a product’s reviews.
Keeping Your Summary Current
Your AI Summary updates automatically as your reviews change — for example, when your rating shifts or you receive a meaningful number of new reviews. There's nothing you need to do to trigger a refresh.
Filterable Tags — Coming Soon
AI Summary will soon support filterable sentiment tags, so shoppers can jump straight to reviews about the themes they care about most. Tags are inferred from sentiment across your reviews rather than pulled from keywords, and aren't customizable, which keeps them authentic and unbiased.
Enabling AI Summary
AI Summary is opt-in. To turn it on for your account, submit a request through your Client Success Manager or open a support ticket.
If you're rendering the full ReviewDisplay component, no changes are needed on your end — AI Summary is included as part of that component bundle and will appear automatically on eligible PDPs within 2 days of enablement.
If you've broken out individual components instead of using the ReviewDisplay bundle, you can add AI Summary the same way you would any other component — its key is ReviewAISummary, with a suggested div id of pr-aisummary. See Adding Reviews (PDPs) for the full list of components and setup steps.
Previewing AI Summary
Before enabling AI Summary, you can preview how it will look on your PDPs and confirm it works well with your existing CSS by appending a testing parameter to any PDP URL.
Note: This parameter doesn't generate a real summary from that page's reviews — it displays sample AI Summary content so you can check placement and styling. Generating an actual summary from your reviews happens on our end once AI Summary is enabled for your account.
Parameter:
pr_AI_SUMMARY_PREVIEW_ENABLED=true
How to Add the Parameter
If your PDP URL doesn't already include any parameters, add it to the end starting with ?:
https://www.example.com/product-page?pr_AI_SUMMARY_PREVIEW_ENABLED=true
If your URL already includes one or more parameters, add this one to the end using & instead:
https://www.example.com/product-page?existing_param=value&pr_AI_SUMMARY_PREVIEW_ENABLED=true
Once AI Summary is actually enabled for your account, it takes up to 2 days for real summaries to populate.
