Google Seller Ratings

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Google Seller Ratings is a Google Ads extension that displays a star rating (between 1 and 5 stars) on search ads. This automated extension is calculated by aggregating customer reviews from various sources that Google trusts. The star rating displays underneath the URL on the search ad.

As a trusted Google source, PowerReviews collects and syndicates customer Seller Ratings to Google through our solution. Seller Ratings are solicited via email, and are for the customer's entire site shopping experience (not for individual products purchased).

Syndicating Seller Ratings to Google and contributing to the paid search result star rating helps potential customers make more informed purchasing decisions, and also helps improve your conversion rate.

While Seller Ratings are most often used by eCommerce companies, any company with a digital presence can use Google Seller Ratings.

Requirements

In order for Google Seller Ratings to appear, you must meet the following criteria:

• There must be at least 100 verified site reviews in the country of the searcher
• Those reviews must have been collected within the last 12 months
• The reviews must have an average star rating of at least 3.5 stars

For more information about Google Seller Ratings requirements, see Seller Ratings Extensions.

Seller Ratings are currently supported in the following countries when searching from Google.com. It's important to remember that each locale you use for Seller Ratings should have its own Merchant Group.

List of Countries

Algeria
Argentina
Australia
Austria
Bahamas
Bahrain
Belgium
Belize
Bhutan
Brazil
Burkina Faso
Cameroon
Canada
Chad
Chile
China
Colombia
Costa Rica
Cote d'Ivoire
Czechia
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Fiji
France
Gabon
Germany
Guatemala
Guyana
Honduras
Hong Kong
India
Indonesia
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kuwait
Libya
Liechtenstein
Luxembourg
Malaysia
Maldives
Mali
Mexico
Morocco
Namibia
the Netherlands
New Zealand
Nicaragua
Norway
Oman
Panama
Papua New Guinea
Paraguay
the Philippines
Poland
Portugal
Puerto Rico
Qatar
Russia
Saudi Arabia
Singapore
South Africa
South Korea
Spain
State of Palestine
Sweden
Switzerland
Taiwan
Thailand
Timor-Leste
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Venezuela
Vietnam

Note: Google Seller Ratings is a separate feature from our Google PLAs offering.

To learn more about implementing Google Seller Ratings, click here.