Video Engagement Report

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The Video Engagement report allows users to view engagement metrics for products with “interactable” Enhanced Content.

This article provides an overview of the Video Engagement report available in the Syndigo platform under the Report Center tab. The Video Engagement report is specific to tracking metrics for the video widget.

NOTE: The Video Engagement report does NOT include metrics for videos that come from a feature set. This report incorporates specific time series metrics, i.e., Plays and Play Rates, to better understand how visitors are interacting with the Enhanced Content video widget.

How to Use the Video Engagement Report:

1. Log in to Syndigo and select the Enhanced Content account.
2. From the Navigation Bar to the left, select Report Center.
3. From the list of available reports within Report Center, click Video Engagement. This will bring you to the Video Engagement report.
4. Apply filter options if desired and click the Generate button. If default filters are acceptable, click Generate Report in the center of the pane where the report will load.
5. The first section of the report is the Video Engagement Summary. This table provides important summary about video widget visits and interactions at an Experience level. Click on the Information icon next to the heading, "Video Engagement Summary" to obtain metric definitions relevant to this report.
6. Scroll down to find a month-over-month time series graph. This graph provides video widget interaction metrics. To update metric relationships in the graph, both the Orange Chart Metrics and Blue Chart Metrics can be changed via the dropdown options.
7. Further down the page you’ll find the Video Engagement Product Table. The Product Table showcases video widget metrics at a product level. Information provided includes different play rates, completion rates etc., -- all data showing how people interact with the Enhanced Content video widget. To export the Product Table to Excel, click the three dot icon to open the “More options” menu. Then click Export Data.

Additional Report Features:

• Filters: Select from the available filters at the top of the Video Engagement report to filter to specific Websites, GTINs, UPCs, Mfg Brands, Date Range etc.
  • NOTE: This data is reflective of the data that is entered into Syndigo. If the products with Enhanced Content are set-up without MFG Brand name (using the Vendor Choice attribute), for example, the Enhanced Coverage report will also be reflective of these gaps.
  • When setting up your products with Enhanced Content, it is best practice to include as many unique identifiers as possible and comprehensive brand information. This will enable report filtering on UPC, GTIN, Brand, and other attributes. 
• Sortable Columns: Within the tables of the report, click on column headers to sort values in ascending or descending order to further analyze and organize the data to your needs.
  
• Pop-out Icon: Hover your cursor over any visualization in the report to reveal a series of icons to execute additional actions – one of which triggers Focus mode. Click the pop-out icon to trigger Focus mode throughout your navigation in Enhanced Coverage report. Pop-out or expand charts and tables into a single focused and comprehensive view.
• Three Dot Icon: Click the three dot icon to expand the "More options" menu, which includes the ability to export reports out of for further analysis or use in PivotTables. To access, hover your mouse around the upper right-hand corner of the desired data tables, charts or graphs and click the three dot icon. (Note, it may take a few attempts to expose the three dot icon.)

  This selection allows you to:

  • Export report into xlsx or csv format
  • Convert layout into a table
  • Spotlight data on the screen
  • Sort in descending or ascending order
  • Sort by unique identifier