What is the Best Buy Content Production Process?
- When we get a content build request for a SKU from Best Buy, we gather publicly available product content (primarily from the manufacturer's website) and combine it with content uploaded by the "manufacturer" (or their designated 3rd party) through their Best Buy PartnerAccess account (online portal). We then transform the content based on the Style Guide requirements for the category, and deliver the content to Best Buy for use in-store and on Best Buy's websites.
The portal enables "manufacturers" and their designated 3rd parties to upload content, submit change requests, respond to requests for missing content, and view what content was created and delivered to Best Buy. All manufacturers of all products Best Buy sells have to follow this process for content submission/management.
The "manufacturer" controls who has access to their account, and they can be active in managing the content or they can log in once, accept the click wrap agreement (terms of portal use) and then allow other users to manage it for them. That is totally at their discretion.
1WorldSync defines "manufacturer" as the company that owns the brand rights and IP for the products, regardless of whether they manufacturer the goods themselves or outsource it.
Product Content Production Process
- Product Content Requests
When Best Buy adds a new product to their catalog, they send 1WorldSync a request to create product content for the SKU in accordance with Best Buy's standards. - Content Aggregation
1WorldSync uses the manufacturer’s public website (and other manufacturer content repositories where available) as the first source for product information collection. 1WorldSync then combines that information with anything that has been uploaded, and creates and sends 1WorldSync Requests for any missing information needed to fulfill Best Buy's requirements.
NOTE: Product specifications are taken "as provided" and normalized for consistency across all products in that category. Product description, marketing text, and feature bullets are created based on Best Buy's specified formulas and rules. Because of this, we can very rarely use the manufacturer's marketing content and preferred description verbatim.
Once all of the required content has been obtained and the stylization process is completed, 1WorldSync delivers the content to Best Buy.
