1. Connecting Instagram
- Agent connects an Instagram account from their profile.
- Account must be public
- Instagram itself blocks third-party apps from connecting to private accounts, and the agent is prompted to switch to public if the connection attempt fails.
- Once connected, the handle is stored on the agent's profile and visible to BuzzAgent admins/PMs.
- A moderator can edit or disconnect the account on the agent's behalf if needed.
2. Getting Invited & Applying
- Instagram-eligible campaigns flow through the normal invitation/application process.
- The application may ask an expectation-setting question (e.g., confirming willingness to post); this mirrors how direct-to-retailer campaigns confirm an agent has an account on the destination retailer site.
- Any special expectations (e.g., featuring every item in a bundle) come through campaign-specific instructions, not a hard system rule.
3. Receiving the Product
- Selected agents receive their kit through the standard sampling fulfillment process, no different from a review-only campaign.
- A kit can be a single product or a bundle (multiple products in one kit).
4. What's Expected: One Post
- Exactly one Instagram post is required per person, no matter how many products were in the kit. This differs from native reviews, where a bundle can generate a separate review per product.
- The post should reference the product(s) received; specific instructions on how (e.g., show both flavors) come from the PM's campaign messaging, not a platform requirement.
5. Required Tags
- Every Instagram campaign defines a required set of tags/hashtags the post must include. Typically:
- A disclosure tag (e.g., #sampled or #freegift), a legal requirement indicating the product was received free.
- A BuzzAgent brand tag.
- The client/brand's tag.
- A campaign-unique tag.
- If the post is missing any required tag, it won't be recognized. The agent's task stays "pending content" until they edit the post to include everything; it then syncs automatically.
- The account must remain public for the post to be found and validated.
6. Getting Credit
- The platform checks Instagram's API using the agent's handle, the full required tag set, and the campaign's active date window to identify the qualifying post.
- Once matched, the post is pulled into the agent's activity along with its performance (views, reach, likes, comments, shares, saves) and a link back to the live post.
- From the agent's side, this looks like any other sampling task: it moves from pending to complete once the system confirms the post qualifies. Agents don't see the performance analytics themselves; that's PM/admin-facing.
