Overview/General
What is Syndigo Verified Content?
Syndigo Verified content is product content from the product package itself, dimensions, and package weight, verified by the Syndigo team and the Syndigo data quality engine. As a result of this extensive but efficient verification process, Syndigo Verified content is trusted by both brands and retailer/recipients alike. For some retailers, Syndigo Verified content is the ONLY content accepted!
What is the Marketplace?
Once a product has been verified, the Syndigo Verified content for that product is accessible within the Marketplace. Here, brands and retailers can view and/or download Syndigo Verified content.
What is the CPG Network (Grocery Panel)?
A group of participating retailers who receive Syndigo Verified content directly and automatically from Marketplace, often via a weekly/biweekly pull of predetermined UPCs.
When will my products appear in Marketplace?
Approximately 15 business days (three weeks) after your submission has been received. If items are not verified and present in Marketplace by four weeks, contact Syndigo for an update.
How is “Syndigo Product Name” generated?
The Syndigo product name is autogenerated from various fields captured during the content verification process. These fields may include:
- Brand and Sub-Brand
- Variety (dietary/pack size/color etc.)
- Scent
- Flavor Name
- Item Name
- Item size and measure
Updates and Alterations
How do I change my product names in Marketplace?
If you publish digital images for verification, you can include your version of the Product Name at the same time through Verify My Product, and it will appear in Marketplace.
The product name in Marketplace is pulled directly from the packaging of your product and includes brand, variety, unit size, etc. While a few retailers will use this name verbatim, most retailers either write their own product names, or they accept the brand’s version. Check the recipient information (in the Recipients tab of your account, or in the Help Center)to learn how each retailer creates product names.
How do I update digital assets for Marketplace products?
- Update for all retailers: Send in your physical products or digital renders for a verification “refresh” to replace the outdated image in Marketplace.
- Update for select retailers: Add an override in your Product Index and publish for retailers who accept supplemental content.
What if I don’t see my content on my retailer’s website?
- Confirm your data is live in the Marketplace tab of your account. If all information is in the Marketplace, it is available and ready to be received by the retailer. Check the Brand Manager tab inside Marketplace to see if the product has been synchronized.
- Reach out to the retailer and confirm that they are expecting your product and are on track to pull the item.
- Reach out to your Syndigo contact letting them know the issue and that you have already reached out to the retailer.
Digital Verification
What are the required images for digital verification?
Click to see the full image requirements guide.
Required images and data:
- Package Flat or images of all sides of the product with text
- Front Facing image
- (For products with NFP/Ingredients) images of this must be supplied to complete the coding process
- Product measurements (height/width/depth and package weight)
- UPC
Additional accepted images and data:
- Ecom images: Front Center Elevated/A1C1, Front Left Elevated/A1L1, Front Right Elevated/A1R1 images
- GTIN strongly recommended
- Many other image and product data fields are also accepted. See the requirement set for a full list.
What are the Image specifications for digital verification?
- 2400 pixel minimum on the longest side of the image
- 300 DPI minimum
- JPEG format
Physical Verification
Where do I send my products for Physical Verification?
1720 West Detweiller Drive, Peoria, IL 61615
Ensure you complete and include a copy of this form with your physical shipment of Syndigo Verified Content and provide a copy to your Account Manager or Project Coordinator. Please note that Foodservice items are also sent to this location.
What is needed when I send in my products as empty boxes?
- Gross Weight (the weight of the item inside of the package) via the shipment form for retailer documentation purposes.
- Instructions on how the products should be repackaged for return shipment.
The physical processing form states to send perishables on Monday or Tuesday, what if they are sent out on another day?
We do not have staff at our warehouse on Saturday or Sunday to properly receive and store your perishable items, therefore we recommend sending perishables at the beginning of the week. Your items may be sent any day that is convenient for you, but items delivered over the weekend will not be processed or received until Monday.
