Syndigo's Marketplace Recipients provides visibility into the publication status of products that have undergone content verification. It shows whether products are licensed for specific recipients, their indexing status, and why they are not licensed. This increases a brand's visibility into why certain recipients do not receive their content and enables them to work with said retailers to get content live.
Marketplace Recipients is free for current brand customers. The first phase focuses on visibility, with future phases providing actionability such as control of lifecycle dates and content freshness indicators.
Marketplace Recipients Dashboard
The Marketplace Recipients Dashboard displays product count for each status per recipient.
- View Recipient Details – Takes the user to the Recipient Detail Page.
- Search – Search for listed recipients.
- Export – Export the Marketplace Recipient page information into a spreadsheet to either a direct download or to your email on file.
- Purchase Type – Filter recipients by licensing status.
- All Recipients – View all recipients, regardless of purchasing status (default).
- Purchasing Recipients – Marketplace recipients able to receive one or more products from your marketplace.
- Non-Purchasing Recipients – Marketplace Recipients not able to receive one or more products from your marketplace.
- Recipient Name – The name of the listed recipient.
- Recipient Information – Information relating to the recipient pick up cadence, accepted forms of data submission and other important details.
- Not Purchased by Recipient – Count of products not purchased (inaccessible) by the recipient.
- Purchased by Recipient – Count of products that are purchased (accessible) by the recipient.
- Not Picked Up – Count of products purchased by the recipient but not added to the recipient’s Product Index.
- In Progress – Count of products the recipient has purchased that are currently in their product index but have not yet been sent out of the Syndigo Platform.
- Picked Up – Count of products in the recipient’s Product Index AND syndicated to the recipient.
The Marketplace Recipient Details Page
The Marketplace Recipient Details page displays the status of each of the brand's owned products in the context of a single marketplace recipient.
- Manage Columns – Allows users to select the columns they want to see within the index. Note: 20 columns max (columns 4-7 are locked).
- Image – The Main Product Image for the given product.
- Product Name – The name of your product as it appears in the Marketplace.
- GTIN – The item’s unique Global Trade Item Number.
- Purchased by Recipient? – Indicates if your Product is purchased by the recipient.
- Reasons Why Product Wasn’t Purchased – If not purchased, this column indicates why.
- Pick Up Status of Purchased Products – Status of product per that recipient.
- Not Picked Up – Product has not been added to the recipient’s index.
- In Progress – Product has been added to the recipient’s index.
- Picked Up – Product has been provided to the recipient’s index and has been syndicated to the recipient.
- Date Picked Up – The most recent update synchronized to the recipient’s index.
- Packaging Freshness – Shows the Packaging Freshness status of the product for a specific recipient. Learn more about Packaging Freshness.
- Export – Export the Recipient details page information into a spreadsheet to either a direct download or to your email on file.
