The URL Status Report is a powerful tool designed to provide historical visibility into URL-level performance across your digital shelf analytics. It helps you identify issues, track failures, and take action faster.
What the Report Monitors
The URL Status Report provides clients with up to a 30-day historical view of every URL that has active enablement for one or more of the following crawl types:
Analytics
Compare with Live
High Frequency (depending on contract scope)
Each URL may be crawled under multiple types, and High Frequency crawls occur multiple times per day—so expect more entries for those URLs.
For example, if you have 10 URLs enabled across 10 zip codes for three crawl types, you’ll see 300 rows of data—one for each combination per day.
Understanding the Report Columns
The report includes default columns such as:
Crawl Date
Website Name
URL
Zip Code
Store (if applicable)
UPC and GTM (from Syndigo PIP)
Product Name
Enablement Flags
In addition, four new columns provide deeper insight:
Status Code
Status Category
Status Detail
URL Crawl Type
These help identify whether a URL was successful, failed, or encountered specific issues.
Common Status Codes
Here are examples of status codes you may encounter:
Status Code
Meaning
1110
INLA Item no longer available
1120
Page temporarily unavailable
1130
Page not found
1200
Unknown failure
1210
Critical field missing
1220
CAPTCHA blocked
1230
Request blocked
1240
Network issue
1250
Timeout
1260
Internal server error
2000
Success
These codes help distinguish between supplier-side issues and retailer-side technical issues.
Tips for Using the Report Effectively
Filter by recipient or brand to manage large datasets.
Use the report to monitor hero items across key zip codes.
Identify persistent failures and validate legitimate issues.
Leverage the report for self-service visibility and reduce escalations.
Why It Matters
The URL Status Report is a game-changer for analytics-heavy users. It empowers teams to:
