The First Mover report is used to determine which websites are moving the price of a live site product first, potentially starting a chain reaction of pricing adjustments to remain competitive across other sites.
Top First Movers
The Top First Movers graphic at the top of the report displays the following details for each Sitepage selected from the report filter:
- First Moves – number of times a specific site was the first to initiate a price change (increase or decrease)
- Price Increase- number of unique price increases for a specific site
- Price Increase 1P – price increase initiated by a First Party seller
- Price Increase 3P –price decrease initiated by a Third Party seller
- Price Decreases – number of unique price decrease for a specific site
- Price Decrease 1P – price decrease initiated by a First Party seller
- Price Decrease 3P – price decrease initiated by a Third Party seller
Below the First Movers graphic, an interoperable product table displays a line item for each Product represented within the report. For each product users can view:
- Product Name
- URL
- UPC
- MAP Price
- Website SKU
- Total Moves (per site)
- First Moves (per site)
Clicking on a line item within the product table will highlight that product within the First Movers graphic above.
