Understanding Content Health Reports
Purpose: Content health reports evaluate the quality of your product display pages (PDPs) based on customizable retailer-specific grading rubrics.
Function: These reports categorize your PDPs into three priority levels:
- High Priority (Red): Needs immediate improvement.
- Medium Priority (Yellow): Requires optimization.
- Good Standing (Green): Meets retailer standards.
We recommend regularly reviewing content health reports to prioritize improvements, allocate your time efficiently, and optimize high-impact attributes.
Learn About Content Health Templates
Definition: Templates define how your content is scored based on retailer criteria.
Key Role: They determine which category (red, yellow, green) your PDPs fall into.
Important Note: You do not need to edit templates to use the reports.
Step 1: Access Content Health Templates
- Navigate to the Configurations Tab in the platform.
- Select Analytics Control Center.
- Click Content Health Scoring Templates.
- Choose a template and click Download to view its details.
Step 2: Interpret the Template Details
Sheets in the template:
- Retailer Overview: Indicates which retailer the template applies to.
- CH Conditions:
- Lists attributes like images, titles, reviews, and descriptions.
- Shows severity levels (Red, Yellow, Green) with corresponding scores.
- Example: Images
- Red: No images = 20% score.
- Yellow: 1-2 images = 55% score.
- Green: 3+ images = 100% score.
- Weights & Best Practices: Explains how each attribute impacts the overall grade.
- Example: Images may account for 30% of the total grade.
- Acceptable Field Sheet: Lists all attributes that can be scraped and graded, e.g., star ratings or unanswered questions.
Step 3: Prioritize Attributes
Focus on high-weight attributes like images and descriptions as, depending on the retailer, they significantly affect your score.
- Example:
- Images: Worth 30% of the grade.
- Description: Similarly weighted and crucial for optimization.
Customize Templates (Optional)
Reasons for Customization:
- Grade to higher or lower standards than the retailer.
- Create a universal template for multiple retailers.
Steps to Customize:
- Submit a support ticket via the platform.
- Provide details on the fields, segment weights, and overall score contributions.
- Await support team guidance for further steps.
Submit A Support Ticket
- Navigate to the question mark icon in the top-right corner.
- Select Contact Support.
- Fill in the required fields:
- Case Description: “What can we help you with?” Select Content Analytics, Product Analytics.
- Issue Type: Select Configurations Assistance.
- Description: Mention your need for a custom health template and provide preliminary details.
