The Kroger Style Guide Quick Reference Sheet summarizes the requirements as outlined in the full Kroger Style Guide. Use this document as a quick reminder of the key points to remember when creating item content for your items, which are destined for publication to Kroger.
Playlist
- The Kroger Playlist should be applied to every item in the hierarchy
- Style guide rules are only applied when the consumer unit indicator is true
Brand Name
- Brand Name should match the Brand Name as it appears on the packaging, including any ® or ™ symbols.
Product Description
- Structure = [Brand Name(with ®/™) ] [Special Attribute/Product Descriptor][Variable][Product Name] Example: King Arthur Baking Company® All Purpose Unbleached Flour
- Capitalize 1st Letter of each Word.
- DO NOT USE ALL CAPS.
- Do not use subjective comments, such as "Best Seller" or "Hot Item"
- Do not include commas
- Product Description should not include Customer Facing Size
Customer Facing Size
- Kroger-Specific attribute "Customer Facing Size" (e.g., 12 oz, 150 ct, 6 pk / 12 fl oz) typically matches the measurement displayed on the product image.
Marketing Message
- Recommended that the product copy should be a few sentences totaling 300-400 characters about the product
- Use complete sentences in sentence case (capitalize the first word, proper nouns, and established acronyms only).
- Avoid repetition within Marketing Message and across Marketing Message and Feature Benefits.
- The Marketing Message should be about the product and not about the brand or manufacturer.
Features and Benefits
- Highlight the top 5-7 features that you want customers to consider (specific product features, not brand features). Ensure your description is unique and tells the customer the key benefits of your item.
- Begin each bullet point with a capital letter and omit ending punctuation
Product Images
- Exactly One Primary front-facing image is required.
- Only Product Images (Type of Information = Product Image) will be sent to Kroger
- There are 6 total image spots available. The Primary image + 5 remaining images can be used to highlight the Brand's product best.
- Select Front, Back, Left, Right, Top, or Bottom Image Facing for each image.
- Do not duplicate Image Facing.
Please click HERE for the Kroger API Initiative Community Space. We have information to help you Learn More About the First Steps, review other resources, including the Kroger Style Guide, see FAQs from customers, and learn How to Resolve Common CIC Errors during this process.
Can't find what you are looking for? Please post your questions in the Comments below, ask in the Kroger chat, or create a ticket for our support teams.
