topic Re: Rich Content Mapping Across Multiple Retailers in Ask A Question for Rich Content

Rich Content Mapping Across Multiple Retailers

shannonk — Thu, 25 Sep 2025 21:05:06 GMT

Hi! I am trying to understand the best way to do the following:

I have multiple UPCs that all have the same rich content, but each UPC has different content across various retailers. So for example:

UPC1 has the same content as UPC2 on Target.com but the content for both UPCs is different on BestBuy.com

It seems like the only way to do this is copy the content and then build out the retailer specific custom pages under EACH upc...but this seems extremely time consuming if I have 150+ SKUs, so I'm hoping there has to be an easier/quicker way?

Re: Rich Content Mapping Across Multiple Retailers

CommunityJedi22 — Fri, 26 Sep 2025 12:06:20 GMT

Hello @shannonk, and thank you for using the customer community. Welcome. We are taking a look at your questions and will get back to you very soon.

Re: Rich Content Mapping Across Multiple Retailers

Pixelated — Fri, 26 Sep 2025 15:49:05 GMT

Hello Shannon,

hope this finds you well!

Are the retailer specific pages retailer sponsored and absolutely have to be different content? i.e (imagery / look and feel) or is this Specification related or actual UPC features that are different.

If Best Buy's product is any different from the Target product - then you would definitely need 2 product pages. If this is more marketing/look and feel differences only then most of our Enterprise brands do use 1 content page for many Product UPC's or Product Numbers by not mentioning separate retailers names in their content or going a bit generic. (i.e saying it has many colors rather than mentioning all the derivatives as a retailer may not carry that specific model)

If its required to have Retailer specific content - then yes - making a copy and making that content page retailer specific would be the way to go.

Hope this helps!

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